Why focus on early learning?
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It's the most responsible way to spend donor dollars.





  • "Investment in human capital breeds not only economic success for those being educated, but also for the overall economy," according to Art Rolnick with the Federal Reserve Bank of Minneapolis.
  • Nobel Laureate and economist James Heckman argues that investments in high-quality early education programs have the highest rate of return of any social investment.
  • Longitudinal studies, such as the 40-year High/Scope Perry Preschool research, show that investments in early learning show tangible results measured in lower crime, fewer single parents, and higher individual earnings.

The early years lay the foundation for future success.

  • Advances in brain science—such as those showcased in the August 15, 2005 issue of PDFNewsweek—have taught us that children are constantly learning, right from birth. Research has shown that what a child learns during the first few years of life lays the foundation for all future learning.
  • Studies show that loving, nurturing relationships have a greater impact on a developing brain than flashcards and fancy toys. It's the everyday interactions that matter most.
  • Helping our children thrive during in the early years is our greatest challenge as a community, as well as our greatest opportunity.

What you can do at home to promote early learning:

  • Understand and respond to your baby's needs.
  • Take care of yourself so you can take care of your child.
  • Talk, sing and read to your child.
  • Create a predicatable world for your child.
  • Provide a warm and loving environment.

What you can do in your community to promote early learning:

  • Help spread the word about the importance of nurturing young children so they can be better prepared for school and life.
  • Volunteer. We can connect you with great opportunities to read to kids, help a child care center, or support a family in some other way.
  • Be an advocate for kids. Stay informed and share information with key business and community leaders who can influence public policy to create lasting change.
  • Donate to United Way of King County, and know that your dollars will do all of the above.

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*Information courtesy of Born Learning™, a public engagement and material distribution campaign that provides important information about what young children need every day to ensure quality early learning. Designed to support you in your critical role as a child's first teacher, Born Learning™ materials are made available through the efforts of United Way, United Way Success by 6 and Civitas. For more information, visit bornlearning.org.

Ad Council, Civitas, United Way Success by 6 and United Way of America