Community is not a spectator sport. It takes an entire community—working together—to tackle today's tough problems. That's why for the past 30 years United Way has partnered with the National Football League (NFL) to create public service announcements that encourage people to get involved and "lend a hand" in their community. The PSAs reach millions of viewers each year and is the longest-running charitable collaboration of its kind. Two of this year's PSAs focus on the needs of our youngest community members—kids ages birth to 5. You might see them this football season on ABC, CBS, FOX, NBC, ESPN, and NFL Network, or you can view them here:

Keith Brooking on children's literacy
La Dainian Tomlinson on infant nutrition

In our community, United Way of King County will soon be airing PSAs from the Born Learning* campaign, which is part of a national, three-year public awareness effort to educate and engage and parents, caregivers, and child care providers around the importance of early learning. Get a sneak preview here:

2006
ATM
Supermarket
Supermarket (Spanish)

2005
Laundromat
Piggies
Signs

MPEG (Motion Picture Experts Group, .mpg, .mpeg) - Highest-quality files are in the MPEG format. The average file size is about nine megabytes for each minute of motion picture. To view in Windows use Media Player, in Mac use QuickTime.

*Information courtesy of Born Learning™, a public engagement and material distribution campaign that provides important information about what young children need every day to ensure quality early learning. Designed to support you in your critical role as a child's first teacher, Born Learning™ materials are made available through the efforts of United Way, United Way Success by 6 and Civitas. For more information, visit bornlearning.org.