Russell Wilson Aprons Help Tackle Hunger
Seattle Seahawks quarterback Russell Wilson has been sidelined a few weeks while nursing an injured finger, but when it comes to serving the community, he’s always willing to lend a hand.
Last November, Wilson partnered with United Way of King County and Safeway to offer exclusive #LetRussCook aprons, with the proceeds helping families struggling with food insecurity due to the COVID-19 pandemic. The aprons featured Seahawks colors and were designed by local Seattle artist Enjoli Izidor; they’ve been sold in Washington Safeway and Albertson’s stores and online by Betz Family Winery in Woodinville.
The aprons have moved off the shelves faster than a Wilson tight-spiral pass; United Way recently received a check for more than $104,000 from the program. Proceeds from the aprons will benefit United Way’s food security and delivery efforts–namely, its program to deliver food to families in need through a partnership with DoorDash and its team of drivers.
Under this partnership, DoorDash drivers provide free, weekly home food delivery to people who cannot go to food banks or other food distribution points. The program is changing how emergency food systems operate: DoorDash drivers have made more than 150,000 food box deliveries since the program launched and we are delivering more to more than 5,000 households each week. And while many food banks offer basic items, DoorDash drivers deliver kosher foods, halal foods and other culturally appropriate items.
Wilson featured the #LetRussCook aprons on his Why Not You Foundation website on November 30 of last year, stating that he and wife Ciara were proud to use the initiative to “create a meaningful impact for those most in need [during the] holiday season.” Proceeds will now be used to help families this year and beyond.
For those of you who still wish to purchase an apron, Betz Family winery said it still has about 500 remaining. The aprons are $15 each and are also sold with some wine selections.