Every kid should be a Breakfast Brain.

EAT SCHOOL BREAKFAST. GET SMART.

United Way of King County wants to help every student become a Breakfast Brain. What does that mean? When kids eat better, they learn better.

75% of public school teachers say that students regularly come to school hungry. Busy lives and other factors make it hard for families to sit down for a nutritious breakfast.

That’s why encouraging students to eat school breakfast is so important. It’s a lot easier for kids to focus and learn when they have Breakfast Brain.

SIGN UP FOR THE BREAKFAST BRAIN CHALLENGE TODAY.

Sign up your school for the Breakfast Brain Challenge using the form on the right. Hurry! The Challenge begins February 1 and ends March 31, 2017.

Breakfast Brain character: Your math 'problems' amuse me.

Sign your school up

Get Breakfast Brain. Win Prizes.

Schools with the greatest increase in breakfast participation can win cool prizes, like:

Grand Prize Breakfast Party with Seattle Sounders FC players
Thousands of dollars in cash prizes
In-school breakfast celebrations
Equipment and support to help implement Breakfast After the Bell
Sounders FC prize packs
Espresso machines for the teachers
Get Your Custom Breakfast Brain Snapchat Filter. Exclusive to the first 45 middle and high schools that enroll by February 1.

GET THE BREAKFAST BRAIN TOOLKIT.

We make it fun and easy to promote with our plug-and-play Breakfast Brain tool kit, complete with:

  • Hallway posters
  • Brain-themed swag
  • Breakfast Brain video
  • PDF promo flyer
  • Web and Facebook graphics
  • Breakfast Brain Toolkit Box.

    BREAKFAST CHALLENGE RULES

    Must sign up by February 1 to be eligible for Snapchat filter. Only the first 45 middle and high schools that sign up will get a Snapchat filter. Filter will be turned off during instruction hours. Schools that achieve the largest increases in school breakfast participation will be awarded prizes!*

    Increases will be measured comparing average daily breakfast participation from February 1 through March 31, 2017 to average daily breakfast participation in the 2015/16 school year.

    *All participating schools must submit confirmation of their participation and completion of activities through an electronic form that will be provided for this purpose before the end of the Breakfast Brain Challenge. Schools that do not submit this confirmation will not be considered for prizes.

    Kids eating breakfast.

    Additional Support

    Breakfast After the Bell Case Studies

    This Report covers good stuff about breakfast after the bell case studies…
    Download

    Breakfast Changes Lives Infographic

    Learn how breakfast changes lives…
    Download

    How to be a Breakfast Nudger

    Breakfast Nudgers are known role models within the schools who stand in the hallways or near school entrances and deliver positive verbal encouragement to students to try breakfast.
    Download

    Breakfast After the Bell Service Models

    Different models for implementing a school breakfast program…
    Download

    “Ending childhood hunger: A social impact analysis”

    A Deloitte conducted study on ending childhood hunger…
    Download

    “No kid hungry starts with breakfast”

    According to analysis released by Share Our Strength’s No Kid Hungry campaign, the simple act of feeding kids a healthy school breakfast can have a dramatic impact on their academic, health and economic futures.
    Download

    “The Future of School Breakfast”

    An analysis of evidence-based practices to improve school breakfast participation in Washington State…
    Download

    Thanks to our generous sponsors: