Every kid should have a Breakfast Brain.

Every kid should have a Breakfast Brain.


United Way of King County wants to help every student have a Breakfast Brain. What does that mean? When kids eat better, they learn better.

75% of public school teachers say that students regularly come to school hungry. Busy lives and other factors make it hard for families to sit down for a nutritious breakfast.

That’s why encouraging students to eat school breakfast is so important. It’s a lot easier for kids to focus and learn when they have Breakfast Brain.


Sign up your school for the Breakfast Challenge using the form on the right. Hurry! The Challenge begins March 1 and ends March 31, 2018.

Every participating school will receive a Breakfast Challenge Toolkit with outreach materials and prizes to use throughout the Challenge.

Get Breakfast Brain. Win Prizes.

School Prizes

Grand Prize: $1,500 for Highest Breakfast Participation

$1,000 for Most Improved School

$1,000 for Most Improved Breakfast After the Bell School

A surprise celebrity visit and party

Thousands of dollars more in prizes during the Breakfast Challenge!

District Prizes

Most Improved School District: up to $2,500 in equipment or supplies to enhance school breakfasts


Every school participating in the Breakfast Challenge will receive a toolkit with weekly student prizes such as Breakfast Brain pencils, posters and flyers, and simple instructions.

Schools can expect to receive their Breakfast Challenge Toolkits in mid-February.

When you sign-up for the Breakfast Challenge, you will have the opportunity to designate up to two Breakfast Challenge Leaders in your school who will receive ongoing communication about the Breakfast Challenge, opportunities to win additional prizes, and information on when to expect the toolkit.

Breakfast Brain Toolkit Box.


Any school with the School Breakfast Program is eligible to participate in the Breakfast Challenge and win prizes.

All breakfast participation data will compare March 2017 to March 2018 data from OSPI. Comparisons will be made based on percentage of student body participating in school breakfast out of overall school enrollment.

Schools are only eligible to win one of the following prizes: Grand prize, Most Improved School, and Most Improved Breakfast After the Bell School

Only schools that have implemented a Breakfast After the Bell model before March 31st, 2018 are eligible for the Most Improved Breakfast After the Bell School prize.

Kids eating breakfast.

Breakfast After the Bell

Breakfast After the Bell is an innovative and proven approach to increasing participation and access to school breakfast. By simply shifting breakfast to after the school bell rings and into the classroom, students have higher test scores, have better focus, and miss less school. On average King County schools that have implemented Breakfast After the Bell models have increased school breakfast participation by more than 25%.

You can learn more about Breakfast After the Bell here. If you are interested in considering this model for your school, email breakfast@uwkc.org for a school breakfast consultation and implementation support.

Breakfast Challenge Resources

Breakfast Changes Lives Infographic

Learn how breakfast changes lives…

How to be a Breakfast Nudger

Breakfast Nudgers are known role models within the schools who stand in the hallways or near school entrances and deliver positive verbal encouragement to students to try breakfast.

Breakfast After the Bell Service Models

Different models for implementing a school breakfast program…

“Ending childhood hunger: A social impact analysis”

A Deloitte conducted study on ending childhood hunger…

“No kid hungry starts with breakfast”

According to analysis released by Share Our Strength’s No Kid Hungry campaign, the simple act of feeding kids a healthy school breakfast can have a dramatic impact on their academic, health and economic futures.

“The Future of School Breakfast”

An analysis of evidence-based practices to improve school breakfast participation in Washington State…

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